Born from a new philosophy of care, Éthos Trichology introduces a higher standard where the questions you carry are met with clarity and direction.

Éthos Trichology was founded to redefine what hair health can be. For too long, hair loss and scalp concerns were squeezed into short, superficial appointments, treated as cosmetic inconveniences rather than complex conditions with their own science and emotional weight.

Éthos Trichology is where your hair health begins its next chapter, shaping the future of hair health in Australia. Defined by precision, guided by intention, and grounded in care that restores more than growth, it restores confidence.

As a founding partner of Éthos, Sena guides the clinic as its principal Trichologist. Her professional path in cosmetic aesthetics commenced in 2021, and she is a member of the International Association of Trichologists (I.A.T.) and a registered AHPRA practitioner.

Co-Founder

Sena Karagoz

Her approach is shaped by a belief that hair concerns rarely exist in isolation, they are signals. Sena prioritises natural, supportive strategies whenever possible, reserving harsh prescription medications as a final step only when clinically indicated. The goal is longevity, not just temporary improvement.

Hair loss rarely exists in isolation, and neither should its treatment. This is a space where you understand your hair, perhaps for the first time.